The Campaign
GoPuff engaged Rent A Human for brand activation in the Colorado market, executing a campaign that enhanced brand visibility and engagement through strategic outreach and direct consumer interaction with residents in a growing delivery territory. Rent A Human has documented on the ground activity for GoPuff in Fort Collins, Colorado, including a street team presence at the Colorado Brewers Festival on June 23, 2018, and a dedicated GoPuff street team the following week, on June 26, 2018. Small, focused teams of two to three brand ambassadors worked each activation, engaging festival attendees and local residents directly rather than relying on broad-based advertising. The Fort Collins activations show Rent A Human's approach to regional expansion work: pairing a national delivery brand with local events already drawing the right audience, in this case a community brewers festival, to introduce the service to new users without building a standalone activation from scratch. Working a recurring local festival alongside a dedicated street team gave GoPuff two different entry points into the same market within the span of a week. Across the Colorado market, Rent A Human's outreach for GoPuff combined efficient, right sized staffing with placement at high relevance local gatherings, connecting the brand with its target audience in a growing Front Range market. That lean, opportunity-driven staffing model has continued to inform how Rent A Human approaches new-market launches for delivery and technology brands.
On The Ground
