The Campaign
Rent A Human partnered with Get Neer to execute brand activation and street team marketing in the beauty and skincare space, using the high foot traffic generated by the Chicago MidWinter Dental Conference at McCormick Place as a launch point for the campaign. The team provided engaging street team promotions that increased brand awareness and interaction throughout the event. Rent A Human staffed the activation across two consecutive event days, February 20 and 21, 2025, at McCormick Place South Building in Chicago. Team sizes ranged from 6 to 17 brand ambassadors depending on the day, for a combined total of 29 staffing assignments across the two day push. Working the perimeter of one of the country's largest convention venues gave Get Neer's street team direct access to a dense, concentrated crowd without competing for space on the show floor itself. Rent A Human's ability to scale team size day to day, from a smaller six person crew to a larger 17 person deployment, let the brand match staffing to expected foot traffic in real time, including a notably larger crew on the conference's opening day. McCormick Place draws tens of thousands of dental professionals to Chicago each February, and its South Building entrances see heavy pedestrian traffic well beyond the conference's official attendee list. Positioning brand ambassadors along that perimeter let Get Neer reach a broader public audience passing through the area, not just conference registrants, over the two day window. The Chicago engagement reflects the broader street team and experiential marketing services Rent A Human provides: brand ambassadors deployed at scale around major public gatherings, generating consumer interaction and awareness even outside the official event footprint.
On The Ground
