The Campaign
Rent A Human unleashed a high-energy guerrilla street team at the Great State Fair of Texas to promote Cirque du Soleil's Dallas show. Our brand ambassadors used bold signage, costume activations, and live performance teasers to stop foot traffic and create Instagram-worthy moments. The team covered high-density fair zones, parking lots, and surrounding neighborhoods to maximize reach far beyond the fairgrounds. The campaign ran across ten separate deployment days, from September 27 through October 14, 2024, based in and around the Great State Fair of Texas in Dallas. The largest single day came right out of the gate, a ten-person street team on opening day, September 27, before the crew settled into steady five and six-person deployments for the remainder of the run. As the fair progressed, Rent A Human shifted the team's footprint from the fairgrounds itself toward the surrounding Exposition Avenue neighborhood, staffing several of the later October dates from a base near the fair's Exposition Avenue entrance. That mobility let the guerrilla street team keep finding fresh foot traffic as the fair's own crowd patterns shifted over its multi-week run. In total, the ten-day push put more than sixty individual staff deployments on the ground promoting the Dallas show, reflecting the scale needed to sustain a guerrilla presence across a major state fair rather than a single pop-up appearance.
On The Ground
