The Campaign
Residential property marketing and leasing support for Aimco featuring community events, prospect engagement, and brand ambassador programs. Rent A Human supported an Aimco community in Aurora, Colorado through a season of resident-facing programming in 2019. The engagement began with a furniture pickup and assembly assignment in Denver in late May, then moved into a recurring calendar of community events at the property: a Country Night in June, a Carnival in July, a Comedy Night in August, and a Halloween-season Movies in the Park screening in October. Staffing on these events ranged from one team member for logistics support up to four-person crews for the larger social gatherings. Each event was designed to keep current residents engaged with their community while giving prospective renters a reason to visit and experience the property firsthand. That combination of retention programming and prospect-facing activation is core to how Rent A Human approaches residential marketing: brand ambassadors staff the events, but the underlying goal is always leasing support, turning community touchpoints into lease conversions. The Aurora engagement is representative of the broader Aimco partnership across more than one hundred supported properties nationwide, where Rent A Human brings the same mix of community events, prospect engagement, and dedicated brand ambassador staffing to residential communities looking to build resident loyalty and fill vacancies.
On The Ground
